Lauri Crawford
Chief Marketing OfficerLauri Crawford
Lauri is recognized as a passionate leader and innovative marketer responsible for the growth, innovation and brand building of some of the world’s most well-known brands, including Nike, P&G, PepsiCo and now WorldVentures™. Her interest in the direct-selling industry began when she was 11 years old, helping her mom with sales meetings and party preparation and that landed her at WorldVentures with a focus on crafting the company's marketing strategy, product, messaging and campaigns.
Favorite DreamTrip location: It’s so hard to choose, but I love the colors and shapes of the Great American deserts.
Must-take travel accessory: I love my SeV Women’s trench coat and don’t travel without it! Helps me keep connected without rummaging through a bag or purse for my ID, passport, phone, camera…you name it, there is a pocket for it!
Favorite travel read: When I’m on the road, my favorite travel reading is “On the Road” by Jack Kerouac. He writes about a series of trips across America after WWII. The book makes me want to visit each place he writes about.
Best song for the open road: “The Passenger” by Iggy Pop. Hearing that opening guitar riff makes me want to jump in the car and ride!
Next locale on her wish list: Visiting India during the Holi Festival. During this event, participants hold a bonfire, throw colored powder at each other and celebrate wildly. Until I have time to make that trip, I’ll have to settle with The Color Run™, where runners participate in a 5k and get doused with colorful ink along the way!







